Baslay Coffee: Brewing a Better Life for Kaingeros

“Kaingin” is a traditional yet destructive agricultural method that has unfortunately been a way of life for many Filipinos residing in mountainous regions of the Philippines. It is one of the biggest causes of deforestation and detrimental to natural resources such as geothermal steam from beneath the earth’s surface.

Energy Development Corporation (EDC) being the country’s top geothermal and renewable energy producer developed the Baslay Coffee Program in one of its geothermal powerplant sites in Dauin, Negros Oriental to capacitate local kaingeros and provide them more sustainable livelihood opportunities, as well as protect the natural environment in the area.

Through a grassroots information and education communications campaign on environmental conservation as well as technical, livelihood and social development on coffee farming, the program has successfully engaged 123 residents who are former kaingero farmers as members of the Baslay Farmers Association, transforming them into eco-guardians and thereby saving 220 hectares of forest land from destruction.

More from the blog

Hugot Lines for Fandom Building and Reputation Management

Hugot Lines for Fandom Building and Reputation Management is a campaign that PAGEONE developed and implemented in 2016 to 2017. The campaign has been...

OMG! Celebrating Filipino Culture Through Facebook Live Shows

In an attempt to promote Filipino culture among Filipino millennials, PAGEONE developed a digital campaign that promotes Filipino culture and traditions among young Filipinos...

Fighting Fake News Through Quality Information Portal: A Case Of Politico.ph

Politico.ph is a portal developed by PAGEONE for its campaign that aims to mitigate the spread of misleading information online about the Philippine government...

Empowering Pinay: Improving Confidence & Self-Reliance Through Woman.ph

Studies show that in the Philippines, cases of depression are more prevalent among Filipino women compared to men. The Department of Mental Health and...