GCash, in an effort to bring financial inclusion services to more Filipinos, partnered with local LGUs to foster digital lifestyles and promote a cashless ecosystem on a community level.
As a result, the GCash x Manila City campaign introduced financial inclusion to the City of Manila. The campaign’s success was able to benefit 15,000 students, a 67% increase from its original target of 10,000, increase preference toward the platform by 60%, and generate 33,938,679.55M worth of PR Value, which surpassed their initial target of 20M.
More importantly, the campaign further strengthened the partnership between GCash and the City Government of Manila, and established GCash as a partner of choice among FinTech players in the country. According to Mayor Isko Moreno, receiving the monthly stipends and allowances through the GCash Mastercard is easier and cheaper for the students compared to having to get the money every month from the City Hall.