Case Studies

Going Beyond Financial Inclusivity

By admin

GCash for Good is a feature in the GCash mobile wallet aimed at engaging and empowering public to help non-government organizations (NGOs) raise funds while raising awareness and educating stakeholders about their various social causes and campaigns.

Mynt, the operating company of GCash, has successfully launched the GCash for Good platform with an initial set of 35 NGOs with 65 NGOs currently undergoing accreditation.

Engagement among GCash user also showed promise with 740,000 users donating through GCash for Good platform, resulting in 6.5 % increase in donations among NGOs in 2019.

GCash also recorded significant results in generating awareness for the garnering
98.5 Million PR Value coverage from various publications.

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