Hugot Lines for Fandom Building and Reputation Management

Hugot Lines for Fandom Building and Reputation Management is a campaign that PAGEONE developed and implemented in 2016 to 2017. The campaign has been recognized by the Public Relations Society of the Philippines for yielding impactful results for, helping the group grow its online and social media presence through the use of engaging content. The campaign has won a gold Anvil Award at the 52nd Anvil Awards under the category of Public Relations Tools.

PAGEONE leveraged on the high penetration and usage of social media and internet in the Philippines – with over 48 million active social media users during the launch and implementation of the campaign – as well as the reception of Filipino online users for online content that revolves around ‘Hugot Lines’ to achieve high engagement and grow its social media channels.

To effectively roll out the campaign, PAGEONE developed fictional characters that are relatable, easily identifiable, youth-friendly and fit the concept of ‘hugot lines’ known as avatars. These avatars have become a tool for PAGEONE to establish a deep relationship with its audience due to its parental, peer-like and familial tone. These avatars include Mamu, Papsi, Brand and Kupido.

These avatars helped PAGEONE surpass the goals it had set for the campaign to achieve. PAGEONE’s target of reahing 250,000 young adults to become regular readers of the group’s flagship website PageOne.ph has been surpassed by more than 400% with the website’s Facebook channel and the pages of the avatars reached close to 1 million fans and likers who regularly consume its content and stories. On top of this achievement, Pageone.ph was able to generate a whopping 15 million engagements and 16 million pageviews in a span of one year.

The campaign, ‘Hugot Lines for Fandom Building and Reputation Management’provided an excellent image of the company’s PR development contents, and has highly gained positive reputation for PAGEONE.

Awards Won:

• Gold Anvil Award – 52nd Anvil Awards – Public Relations Tool – Multimedia/Digital

Years Won:

2017

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Who we are.

An integrated marketing communications company with PR at its core, we are your solutions partner in guiding your customers towards brand love as they go through the journey of your business.

With brand love, we turn stakeholders into engaged fans and loyal customers into lifelong advocates. When audiences love your brand, you feel empowered; and when you reach your business goals, you achieve sustainable growth in the long run.

We thrive on collaborative and meaningful partnerships. We deliver results through targeted integrated marketing programs and strategies. We help you reach your audiences and build long-lasting trust.

This is how we create brand love. We are PAGEONE.

What we can do.

Our team of seasoned communication professionals, PR strategists, media specialists, and storytellers offer a full range of services and expertise to help you fully realize your brand vision and needs.

PR360

An end-to-end approach that utilizes relevant and effective integrated marketing tactics for holistic communications solutions.

Social Marketing

Attaining desired behavioral and perception change among stakeholders and publics

Digital Communications

Creating compelling online and social media assets through engaging digital content

Advocacy Development

Developing social investments through effective and long-lasting stakeholder engagement.

Issues Management

Mitigating the impact of crisis situations and managing stakeholder relations.

Corporate Reputation

Strengthening brand equity through thought leadership, media relations and publicity

Brand Communications

Supporting product and lifestyle marketing with communication strategies and PR executions.

Corporate Publications

Conceptualizing and producing sustainability reports and other specialized communication materials.

Platform Development

We build quality websites and scalable platforms to drive your business.

Digital Content Creation

Creating quality content that can be used to tell the story of the brand to connect the brand to its customers.

Social Media Management

Managing social media marketing campaigns and managing content across the company and brand’s social media platforms.

Advocacy Development

Identifying and determining what is being said about a brand or a company.

The most awarded
PR Agency in the Philippines.

Our record number of local and international awards is a testament on what our expertise can do to make your brand goals and communication needs come true.

200++

Local and International Awards

5

Agency of the Year:
2016, 2017, 2018, 2019, 2020

4

Grand Anvils Awards:
2016, 2017, 2018, 2019

THE AGENCY WITH

The most expansive Online Media Network

Aside from our traditional and online media networks, we are the only public relations agency in the Philippines that manages our own online media network that can reach millions of audiences in the country and across the world.

PAGEONE Media

Conversations start here.

PAGEONE Media is a group of news and lifestyle online magazines that cater to the different niches of millions of Filipino readers.

This includes Woman.ph, a multiple time Anvil awardee that promotes women empowerment.  Another is Motoring.ph is where car geeks and automotive dealers can get updates about the industry, as well as Chika.ph for the pop culture fans who live and breathe entertainment.

You can also be updated with the regional, local, and international news through our news outlets Thephilippinepost.com, Theluzondaily.com, Thevisayasjournal.com, and Themindanaolife.com.

Those are just a few of the well-known platforms PAGEONE Media has introduced to the public, and the collection is continuously getting bigger and better day by day.

Since its founding in 2015, PAGEONE Media remains one of today’s top online publications in the country.

WILDFYRE

Spreading stories like wildfire.

Wildfyre are websites and Facebook pages that is developed, maintained and managed by PAGEONE in collaboration with top bloggers in the country.

This is the first and only service being offered in the philippines.

Wildfyre is developed to help connect brands and companies with an established community of content creators and digital influencers. Through Wildfyre, companies and advertising/PR agencies can easily share product narratives and press releases simultaneously through the Wildfyre’s portals and social media pages.

Wildfyre is a platform and a service that can help both big and small brands and companies in their efforts to expand product awareness, build company credibility, and increase their online presence. It’s a one-of-a-kind service that promotes better interaction between brands and consumers.

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