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Role Of Social Media For Web Traffic And Brand Exposure

In an era where the majority relies on or has a tendency to utilize the Internet, it's undeniable that one of its technological offshoots, namely social media, has gained extensive popularity among individuals due...

Utilizing AI For Media Monitoring And Analysis In Public Relations

Today's innovation is marked by the prominence of artificial intelligence (AI) and the expanding platforms on the internet. Consequently, there is an ongoing debate about whether AI can be beneficial for businesses or brands...

The Imperatives Of Sustainable Tourism In The Philippines

Sustainable tourism is an approach to travel that prioritizes environmental, social, and economic considerations to ensure that tourism activities can endure over time without compromising the well-being of future generations. In the Philippines, a country...

The Essential Role Of CEOs In Reputation Management

Reputation is the cornerstone of an organization’s success. It can take years to build and seconds to crumble. In today’s interconnected world, where information travels at the speed of light, a company’s reputation is...

APAC Stevies Names PAGEONE President, Jury Chair Of PR And Comms Category

A Filipino PR executive is making waves again in the international public relations scene as the Asia Pacific Stevie Awards named PAGEONE President Vonj Tingson as chairman of the jury that will evaluate PR...