‘Coping With Youth Depression Through Digital Avatars,’ is one of the most successful campaigns of PAGEONE, since its launch in 2015, the campaign has received numerous awards and recognitions from both local and international award-giving bodies.
These awards include The Philippine Quill Awards (4x), Anvil Awards (10x), The Gold Standard (1), and The Asia-Pacific Stevie Awards (3x).
The campaign is developed by PAGEONE in response to the alarming increase of mental health cases – in particular, depression – among Filipino youths. The campaign mainly uses fictional characters known as avatars as the talking heads of the campaign that directly communicate with the campaign’s intended audience.
These avatars are designed and developed to address the issues being raised by their followers in a parental, peer-like and/or familial tone to create a positive environment conducive for bonding and emotional attachment.
As of 2020, the campaign has reached over 23,000,000 social media users while the Facebook pages of the avatars continue to receive high volume of private messages from their followers who are in need of someone to talk to.
Awards Won:
• Award of Merit – The Philippine Quill Awards 2015 – Division 1: Communication Management, Category 15: Social Media Programs
• Award of Excellence – 15th Philippine Quill Awards – Division 1: Communication Management, Category 15: Social Media Programs
• Award of Excellence – 16th Philippine Quill Awards – Division 1: Communication Management, Category 15: Social Media Programs
• Award of Merit – 17th Philippine Quill Awards – Division 4: Communication Skills, Category 22: Social Media Programs
• Silver Anvil Award – 51st Anvil Awards – Public Relations Program – Specialized Public Relations Program
• Gold Anvil Award – 52nd Anvil Awards – Public Relations Program – Specialized Public Relations Program
• Silver Anvil Award – 52nd Anvil Awards – Public Relations Program – Public Relations Program Directed at Specific Stakeholders
• Silver Anvil Award – 53rd Anvil Awards – Public Relations Program – Public Relations Program on a Sustained Basis
• Gold Anvil Award – 53rd Anvil Awards – Public Relations Tool – Multimedia
• Platinum Anvil Award – 53rd Anvil Awards
• Silver Anvil Award – 54th Anvil Awards – Public Relations Program – Public Relations Program on a Sustained Basis
• Silver Anvil Award – 54th Anvil Awards – Public Relations Tool – Multimedia/Digital
• Silver Anvil Award – 55th Anvil Awards – Public Relations Tool – Multimedia/Digital Tool – Social Media Tool
• Silver Anvil Award – 56th Anvil Awards – Public Relations Program – Digital Public Relations Program – Advocacy Campaign
• The Gold Standard Award for Digital Communications – The Gold Standard Awards 2020
• Gold Stevie Award – The Asia-Pacific Stevie Awards 2017
• Silver Stevie Award – The Asia-Pacific Stevie Awards 2020
• Silver Stevie Award – The Asia-Pacific Stevie Awards 2019
Years Won:
2015, 2016, 2017, 2018, 2019, 2020, 2021