Ideas

Our team of seasoned PR professionals is sharing their collective insights into the current landscape of public relations, offering valuable perspectives on prevailing trends, and providing thoughtful projections regarding the future of the PR industry. Through our expertise and experience, we aim to keep you well-informed about the dynamic world of PR, helping you navigate its ever-evolving landscape and make informed decisions for your PR strategies.

Vonj Tingson

Importance Of Words In Publicity Materials Engagement

In the digital age, the presence of words is commonly overlooked because individuals view photos and other visuals as more important in terms of...
Chairman's Desk

Building A Legacy Through Customer Service Excellence

There is only one brand that we can think of when we hear the promise, “We’ve got it all for you.” – and that...
Chairman's Desk

Newsjacking: Capitalizing On The Moment

The double-gold victory of Filipino Olympian Carlos Yulo in the recently concluded Paris Olympics has hogged the national headline for days – bring honor...
Chairman's Desk

Shifts And Turns: The Imperatives For Philippine Businesses

THE global business landscape has been dramatically reshaped by a series of unprecedented challenges. The coronavirus disease 2019 (COVID-19) pandemic served as a major...
Chairman's Desk

Keeping It Clean: Self-Regulation In The Advertising Industry

Advertising plays a crucial role in shaping consumer behavior, shopping habits and even cultural trends. Evidently, it wields significant influence over public opinion. Because...
Chairman's Desk

Mindful Consumption: A Closer Look At SM’s Green Retail Initiative

The retail industry, once equated with consumption and unabated waste, is experiencing significant transformation. Today, there is a growing consciousness among vigilant consumers about...
Chairman's Desk

Breaking Down Barriers: The Need For Open-Access Data Transmission In The Philippines

The digital age has irrevocably transformed societies, economies, and individual lives around the world. At the core of this revolution lies the unhindered flow...
Chairman's Desk

When Sorry Isn’t Enough: An Ode To Apology

In the tumultuous landscape of crisis management, the apology press statement has emerged as a double-edged sword. When wielded with sincerity and efficacy, it...
Chairman's Desk

Every Day Is Sustainability Day: The New Normal For Retail Business

The retail landscape, once dominated by an incessant focus on maximizing profit margins, is undergoing a necessary shift. Consumers are increasingly demanding sustainable practices...
Chairman's Desk

6 Strategies For Building A Sustainable PR Strategy For Long-Term Brand Reputation

For a brand to be able to grow and attain its success, a strong brand reputation plays a pivotal role in any business. Having...
Chairman's Desk

Ethics In PR: Balancing Advocacy With Integrity In Building Brand Reputation

In a world of constant digital evolution and dedication in shaping the public’s perception, public relations still plays a vital role in establishing trust...
Chairman's Desk

May The Real Chief Sustainability Officer Rise?

Given the importance of sustainability in the conduct of today’s business and the adoption of ESG (environmental, social, and governance) principles aimed at encouraging...
Chairman's Desk

Rebranding Done Right

In the dynamic landscape of corporate reputation management, the concept of rebranding stands out as a powerful tool for companies looking to reshape their...
Chairman's Desk

Sustainable Fashion: How Philippine Brands Are Leading The Change

The global fashion industry is seeing a significant shift towards sustainability. More brands are increasingly adopting sustainable fashion through eco-friendly practices to minimize environmental...
Chairman's Desk

The Role Of Analytics In Reputation Management

In the age of heightened consumer vigilance aided by robust technology platforms, reputation management has become an important part of business and brand strategy....
Chairman's Desk

Managing Brands During A Crisis

Brands are more at risk of reputational damage. Central to a brand’s identity is its brand image—a mental snapshot that resonates with customers, encapsulating...
Chairman's Desk

Top 5 Qualities Of A Good PR

In today's rapidly evolving digital world, effective PR is crucial for both businesses and individuals. Many have encountered good PR that attained success and...
Chairman's Desk

Top 5 Reasons Why Brands Need A PR Agency

Advancements in technology and time spent in the digital realm challenge brands to stand out amidst competitive noise, highlighting their presence both inside and...
Chairman's Desk

The Power Of Humanizing Brands Through Individual Narratives

In today's competitive market, humanizing brands through individual narratives has become crucial for building trust and loyalty among consumers. Bringing a brand to life...
Chairman's Desk

Stand Out From The Crowd: Building A Brand Voice That Connects

In a business landscape where diverse cultures intersect and consumer preferences evolve rapidly, the concept of brand voice stands as a crucial element in...
Chairman's Desk

Greener With AI: How Businesses Are Using Tech To Promote Sustainability

Due to increasing global vigilance on environmental concerns and expanding societal awareness by consumers worldwide, sustainability has become an important business value held sacred...
Chairman's Desk

Navigating Brand Activism

The Philippines is experiencing a notable shift in corporate practice and behavior, reflecting a broader, global movement toward brands that are not just about...
Chairman's Desk

‘SM Green Finds X Zarah Juan’s Tarp Project: Weaving Sustainability Into The Fabric Of Retail’

In an era where environmental consciousness is not just a trend but a necessary shift toward sustainability, initiatives like SM Green Finds stand out...
Chairman's Desk

Exploring Online Consumer Trends In Southeast Asia

In managing a brand or leading a business, the primary focus should always be the customers, as they reflect the values and objectives that...
Vonj Tingson

Importance Of Words In Publicity Materials Engagement

In the digital age, the presence of words is commonly overlooked because individuals view photos and other visuals as more important in terms of...
Chairman's Desk

Ensuring (Regulating?) Authentic Sustainability

In the evolving landscape of global commerce, sustainability has emerged as a beacon of hope for consumers yearning for products that align with their...
Vonj Tingson

Looking Into The Presence Of AI In Content Marketing

In 2023, artificial intelligence, or AI, has become rampant in use as innovations in this technology continue to grow. Its expanding use is reflected...
Chairman's Desk

Addressing Common Misconceptions About Reputation Management

In the realm of business, the primary focus often centers on establishing a strong connection between the brand and its consumers, sometimes overshadowing crucial...
Chairman's Desk

2024 PR Campaign Trends For Building Brand Reputation

Creating a strong brand reputation poses a significant challenge for businesses and agencies, especially given the increasing prevalence of virtual platforms for both professionals...
Chairman's Desk

Promoting Brand Integrity And Employing Effective Reputation Management To Address Consumer Vigilance

With the growing rise of online activism and the seeming vigilante stance that some have taken concerning brands, brand reputation management is becoming a...
Vonj Tingson

Role Of Social Media For Web Traffic And Brand Exposure

In an era where the majority relies on or has a tendency to utilize the Internet, it's undeniable that one of its technological offshoots,...
Vonj Tingson

Utilizing AI For Media Monitoring And Analysis In Public Relations

Today's innovation is marked by the prominence of artificial intelligence (AI) and the expanding platforms on the internet. Consequently, there is an ongoing debate...
Chairman's Desk

The Imperatives Of Sustainable Tourism In The Philippines

Sustainable tourism is an approach to travel that prioritizes environmental, social, and economic considerations to ensure that tourism activities can endure over time without...
Chairman's Desk

The Essential Role Of CEOs In Reputation Management

Reputation is the cornerstone of an organization’s success. It can take years to build and seconds to crumble. In today’s interconnected world, where information...
Chairman's Desk

PR Ethics In The Age Of Disinformation

With the proliferation of social media accounts and online platforms that generate an enormous amount of information, some issues and problems are bound to...
Vonj Tingson

Essence Of Public Relations In Addressing Social Issues

In the wake of the emergence of social media and various online platforms, numerous individuals and companies have utilized these channels to convey diverse...
Vonj Tingson

When Will You Know If Your Website Has Enough Online Presence?

In the current era, with the prevalence of automation and technological advancements, the majority of brands and companies opt for online marketing. Consequently, transitioning...
Chairman's Desk

The Need For Reputation Experts In Corporate Boards

In modern corporate governance, the composition of a company’s board of directors (BOD) plays a pivotal role in determining its strategic direction, ethical standards,...
Chairman's Desk

Are You Guilty Of Virtue Signaling?

In recent years, the term “virtue signaling” has infiltrated public discourse, reflecting a phenomenon where individuals or organizations proclaim their commitment to certain values,...
Chairman's Desk

PR Priorities For 2024

In recent years, public relations has worked diligently to enhance the visibility of brands and companies among their target audience. As a new year...
Vonj Tingson

Understanding The Presence Of Campaigns In The Society

With the growing societal challenges, different organizations pushed to promote initiatives that would come up for the betterment of their people and their surroundings....
Vonj Tingson

Balancing The Presence Of Humans And AI In A Business

In the contemporary era, the presence of artificial intelligence (AI) is perceived as a potential threat to the business world, as it can replace...
Chairman's Desk

Generative AI And Reputation Management

In today’s digital age, reputation management is an indispensable aspect of public relations and communication management. The emergence of generative artificial intelligence (AI) has...
Vonj Tingson

Digital Publishing Forecast In 2024

Maneuvering through the constantly shifting digital landscape is similar to navigating the dynamic field of digital publishing. As we bid 2023 farewell, it is...
Chairman's Desk

Major PHL Sustainability Trends In 2024

Sustainability is no longer a mere buzzword but an indispensable guiding principle steering global practices toward a more ecologically conscious future. From innovative technologies to...
Chairman's Desk

Reputation As A Resiliency Indicator

In today’s dynamic and unpredictable business environment, organizational resiliency has become a key differentiator for success. Resilient organizations possess the ability to adapt, withstand...
Vonj Tingson

Staying Agile While Navigating The Developments Of AI Technology

As we can all witness, different brands and companies are now adopting digital transformations, and as we dig deeper, we can evaluate that business...
Vonj Tingson

What The Best PR Marketing Agency Can Deliver

Given that algorithms have the ability to instantly determine a brand's fate, the importance and complexity of a digital marketing agency's work have increased...
Vonj Tingson

Aligning Technology To Your Publishing Goals

In this fast-paced environment, digital publishing is moving away from simple website traffic metrics to deeper conversions. In particular, advertisers are more interested in...
Chairman's Desk

The Imperatives Of Green Finance

Green financing has become a potent instrument for funding projects that are both commercially and environmentally sustainable in an era marked by rising environmental...
Vonj Tingson

Don’t Let Your Publishing Technology Stack Ruin Your Business

You and your most reliable publishing platform have shared numerous experiences this year. The bond is strong; however, to prepare you for rainy days,...

Let's talk.

Ready to collaborate? Our ambitious and highly driven team of professionals would love to talk to you on how we can help you and your team create brand love.

+632 7622.5477

vonj.tingson@pageone.ph

© 2020, PAGEONE Group