Ideas

Our team of seasoned PR professionals is sharing their collective insights into the current landscape of public relations, offering valuable perspectives on prevailing trends, and providing thoughtful projections regarding the future of the PR industry. Through our expertise and experience, we aim to keep you well-informed about the dynamic world of PR, helping you navigate its ever-evolving landscape and make informed decisions for your PR strategies.

Importance Of Words In Publicity Materials Engagement

In the digital age, the presence of words is commonly overlooked because individuals view photos and other visuals as more important in terms of...

Greener With AI: How Businesses Are Using Tech To Promote Sustainability

Due to increasing global vigilance on environmental concerns and expanding societal awareness by consumers worldwide, sustainability has become an important business value held sacred...

Navigating Brand Activism

The Philippines is experiencing a notable shift in corporate practice and behavior, reflecting a broader, global movement toward brands that are not just about...

‘SM Green Finds X Zarah Juan’s Tarp Project: Weaving Sustainability Into The Fabric Of Retail’

In an era where environmental consciousness is not just a trend but a necessary shift toward sustainability, initiatives like SM Green Finds stand out...

Importance Of Words In Publicity Materials Engagement

In the digital age, the presence of words is commonly overlooked because individuals view photos and other visuals as more important in terms of...

Ensuring (Regulating?) Authentic Sustainability

In the evolving landscape of global commerce, sustainability has emerged as a beacon of hope for consumers yearning for products that align with their...

Looking Into The Presence Of AI In Content Marketing

In 2023, artificial intelligence, or AI, has become rampant in use as innovations in this technology continue to grow. Its expanding use is reflected...

Role Of Social Media For Web Traffic And Brand Exposure

In an era where the majority relies on or has a tendency to utilize the Internet, it's undeniable that one of its technological offshoots,...

Utilizing AI For Media Monitoring And Analysis In Public Relations

Today's innovation is marked by the prominence of artificial intelligence (AI) and the expanding platforms on the internet. Consequently, there is an ongoing debate...

The Imperatives Of Sustainable Tourism In The Philippines

Sustainable tourism is an approach to travel that prioritizes environmental, social, and economic considerations to ensure that tourism activities can endure over time without...

The Essential Role Of CEOs In Reputation Management

Reputation is the cornerstone of an organization’s success. It can take years to build and seconds to crumble. In today’s interconnected world, where information...

Essence Of Public Relations In Addressing Social Issues

In the wake of the emergence of social media and various online platforms, numerous individuals and companies have utilized these channels to convey diverse...

When Will You Know If Your Website Has Enough Online Presence?

In the current era, with the prevalence of automation and technological advancements, the majority of brands and companies opt for online marketing. Consequently, transitioning...

The Need For Reputation Experts In Corporate Boards

In modern corporate governance, the composition of a company’s board of directors (BOD) plays a pivotal role in determining its strategic direction, ethical standards,...

Are You Guilty Of Virtue Signaling?

In recent years, the term “virtue signaling” has infiltrated public discourse, reflecting a phenomenon where individuals or organizations proclaim their commitment to certain values,...

Understanding The Presence Of Campaigns In The Society

With the growing societal challenges, different organizations pushed to promote initiatives that would come up for the betterment of their people and their surroundings....

Balancing The Presence Of Humans And AI In A Business

In the contemporary era, the presence of artificial intelligence (AI) is perceived as a potential threat to the business world, as it can replace...

Generative AI And Reputation Management

In today’s digital age, reputation management is an indispensable aspect of public relations and communication management. The emergence of generative artificial intelligence (AI) has...

Digital Publishing Forecast In 2024

Maneuvering through the constantly shifting digital landscape is similar to navigating the dynamic field of digital publishing. As we bid 2023 farewell, it is...

Major PHL Sustainability Trends In 2024

Sustainability is no longer a mere buzzword but an indispensable guiding principle steering global practices toward a more ecologically conscious future. From innovative technologies to...

Reputation As A Resiliency Indicator

In today’s dynamic and unpredictable business environment, organizational resiliency has become a key differentiator for success. Resilient organizations possess the ability to adapt, withstand...

Staying Agile While Navigating The Developments Of AI Technology

As we can all witness, different brands and companies are now adopting digital transformations, and as we dig deeper, we can evaluate that business...

What The Best PR Marketing Agency Can Deliver

Given that algorithms have the ability to instantly determine a brand's fate, the importance and complexity of a digital marketing agency's work have increased...

Aligning Technology To Your Publishing Goals

In this fast-paced environment, digital publishing is moving away from simple website traffic metrics to deeper conversions. In particular, advertisers are more interested in...

The Imperatives Of Green Finance

Green financing has become a potent instrument for funding projects that are both commercially and environmentally sustainable in an era marked by rising environmental...

Don’t Let Your Publishing Technology Stack Ruin Your Business

You and your most reliable publishing platform have shared numerous experiences this year. The bond is strong; however, to prepare you for rainy days,...

This Is How Our Agency Made It Work

While many people are going to the “Financial Capital of the Philippines” for the holidays, our agency decided to take the whole team away. In...

Navigating Reputational Risk: Safeguarding Business Legacies

In the ever-evolving arena of business, the pivotal role of reputation remains undeniable. A company’s reputation mirrors its values, actions, and interactions with stakeholders,...

How To Deliver An Award-Winning Campaign

Achieving recognition for a PR campaign is more than just a coveted accolade—it's a testament to a brand's ability to influence, inspire, and drive...

Synergy Between Web Design And Public Relations: A Game-Changer For Your Brand

Web design and public relations have long been viewed as separate entities, each with its own distinct focus. However, recent trends highlight the critical...

Innovative PR Tools: A Look At The Latest Tech Solutions For PR Professionals

In the ever-evolving realm of public relations, staying ahead of the curve is not just a strategy; it's an imperative. As we navigate a...

Embracing The Future Of Work

The global health crisis due to the COVID-19 pandemic, has indisputably induced far-reaching transformations in various spheres of our lives, including the realm of...

Beyond Clickbait: Raising The Bar For Quality Content In The Age Of Online Publishing

In today's fast-paced digital landscape, where information is disseminated at the speed of a click and attention spans are fleeting, the challenge for content...

The Power Of Human Capital

In the ever-evolving landscape of modern business, the adage “people are your most valuable asset” has transformed from a truism to a strategic imperative....

Embracing Digital Transformation

In an era characterized by the omnipresence of technology, which has transcended its role as a mere tool to become a driving force of...

AI And PR

There has been a lot of buzz about artificial intelligence (AI) and its potential impact to everyday lives. While some quarters see some sinister...

Why Do We Still Need Humans In The Publishing Department?

In the rapidly evolving landscape of digital publishing, where algorithms, automation, and artificial intelligence are reshaping the way content is created and distributed, a...

Feminizing The Boardroom

Over the past few decades, women’s participation and leadership in corporate boardrooms have been steadily gaining momentum across the globe. Gender equality and women...

The Value Of Country Rebranding (Part 2)

Countries place a lot of importance and resources in rebranding initiatives given the windfall that can happen once these initiatives bear fruits. Some benefits...

The Value Of Country Rebranding

The unveiling of the “enhanced” tourism campaign slogan – “Love the Philippines” and the recent announcement of the country’s brand anchored on the tagline...

The Imperatives Of Sustainable Buildings And Infrastructure In The Philippines

The Philippines is a country with a growing population and a rapidly developing economy. As the country continues to grow, there is a growing...

Secrets Of Creating Viral Social Media Campaigns That Resonate

One facet of the constantly changing field of digital marketing has become a sought-after objective for both brands and marketers: generating buzz through social...

Reputation In The Age Of ESG

In the post pandemic world, there is an increased pressure, drive, and public call for organizations to be more proactive in their environmental, social,...

Towards A More Sustainable Transportation Sector In The Philippines

There has been a lot of talk about a more sustainable future in the Philippines. Policies have been developed by the government to ensure...

Did You Know? – Reputation Stats To Live By

Do you frequently receive inquiries from well-meaning senior executives regarding the true value of reputation management? Occasionally, we are asked, “What exactly do you...

Mainstreaming Conscious Consumerism

Are we seeing the rise of conscious consumerism in the Philippines? A recent poll conducted by Pulse Asia points to that direction. Based on the...

Measuring Reputation

Understanding the essence of reputation for business and even for individuals.

Regenerative Agriculture: An Imperative To Achieve Food Security In The Philippines

Food security in the Philippines remains an elusive dream. Despite numerous programs and projects to address food supply deficiencies, Filipinos remain food insecure. A recent...

Post-Pandemic PR

Digging deeper on how public relation firms deal with the things that pandemic left.

Nurturing Future Big Brands

In a post-pandemic world, the micro, small and medium-sized enterprise (MSME) sector continues to be an important engine of economic growth, job creation and...

Sustainability Reporting Is Not Just A Casual Tick-The-Box Exercise

The Securities and Exchange Commission (SEC) is expected to require publicly listed companies to submit their sustainability reports next year but several of them...