Ideas

Our team of seasoned PR professionals is sharing their collective insights into the current landscape of public relations, offering valuable perspectives on prevailing trends, and providing thoughtful projections regarding the future of the PR industry. Through our expertise and experience, we aim to keep you well-informed about the dynamic world of PR, helping you navigate its ever-evolving landscape and make informed decisions for your PR strategies.

Vonj Tingson

Importance Of Words In Publicity Materials Engagement

In the digital age, the presence of words is commonly overlooked because individuals view photos and other visuals as more important in terms of...

Chairman's Desk

Balancing Sustainability And Affordability In The Philippine Transit System

Don't miss out on my newest story!

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Making Sustainability Second Nature

Are you ready for this? Read my latest story!

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Elevating Sustainability In Corporate Boards

Don't be left behind! Read my latest story!

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Harnessing Sikolohiyang Pilipino In PR

Are you ready to be excited? Read my new story!

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Why CFOs And CEOs See PR As A Cost Center – And How To Change That Perception

(Second of two parts) PR is perceived to be a soft function. But this perception is changing given the success stories of how this function...

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PR Strategies Perfect For The Youth Market

To capture the attention of Gen Z, PR professionals must leverage authenticity, transparency, and relatability. Dive into tailored strategies that align with their values today.

#TheNextWave

Improving Public Relations Efficiency Through AI Automation

The future of public relations lies in harnessing AI to produce engaging content and maintain brand reputation through real-time analysis.

Ideas

7 PR Tactics For Engaging Millennials And Gen Z Audiences

As brands navigate the needs of Millennials and Gen Z, exploring 7 PR strategies focused on authenticity and social values can lead to deeper consumer engagement and loyalty.

Chairman's Desk

Why CFOs And CEOs See PR As A Cost Center–And How To Change That Perception

(First of two parts) It remains the case that a majority of CFOs and CEOs treat PR as an afterthought—a cost center rather than a...

Chairman's Desk

‘To Sharon,’ From A Cultural Perspective

It is not uncommon in Filipino gatherings for guests to take home leftovers, a practice that has given rise to online memes, notably the...

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Beyond The Basics: Overlooked Sustainability Issues In Philippine Business

“Sustainability” has become a buzzword in corporate circles in the Philippines. It is not unusual to hear or read in the media companies, businesses,...

Chairman's Desk

Toward A Sustainable Future: Public-Private Collaboration For A Circular Economy

The Philippines faces a growing plastic waste crisis, underscoring the urgent need for massive systemic change. Latest data shows that the country is estimated...

Chairman's Desk

Future Of PR: Key Trends Shaping Brand Reputation Management

The future of PR is here! As brand reputation takes center stage, organizations must prioritize privacy and leverage technology to effectively manage their online presence and navigate crises.

Chairman's Desk

Authenticity, Advocacy And AI: The Next Chapter Of PR

In a rapidly changing world, public relations and reputation management are at the forefront of challenges and opportunities offered by technological advancements, shifting expectations...

Ideas

Top 6 Crisis Management Techniques That Preserve Brand Reputation

Is your organization ready for a crisis? With incidents ranging from data breaches to negative media coverage, proactive crisis management is essential for protecting your brand's reputation. Discover the best practices for resilience.

Ideas

Dr. Ron Jabal, APR: 5 Top Trends Shaping PR And Reputation Management In The Philippines in 2025

In the dynamic world of Philippine PR, staying ahead is essential. Dr. Ron Jabal, APR and Chairman of PAGEONE Group, unpacks the critical trends that will shape reputation management in 2025. #PRTrends #Innovation #PAGEONEGroup

Chairman's Desk

Explaining Trump, Duterte And Marcos

Donald Trump’s re-election against the backdrop of a record marred by criminal allegations and accusations of immorality can speak volumes for the powerful strategies...

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Unpacking The Filipino Dream: Optimism Meets Reality

The Boston Consulting Group (BCG)’s latest research, “The Filipino Dream,” paints an inspiring picture of what gets Filipinos going: the aspirational dream of financial...

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Navigating Geopolitical Tensions And The Pursuit Of Sustainability

A cursory review of current talk on sustainability in the Philippines is largely focused on initiatives of organizations to adhere and embrace environmental, social,...

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Understanding Social Media Algorithms

Social media has become one of the most important tools in brand building and reputation management – transforming this platform from being used only...

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Sustainable Finance: Greening The Banking Sector

The banking industry has been undergoing a significant transformation in recent years. Once perceived as a sector primarily concerned with profit maximization, the banking...

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An Affair With Government

In today’s complex and interconnected business landscape, it has become imperative for organizations to develop and implement a well-thought-out strategic stakeholder management strategy—engaging with...

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Building A Legacy Through Customer Service Excellence

There is only one brand that we can think of when we hear the promise, “We’ve got it all for you.” – and that...

Chairman's Desk

Newsjacking: Capitalizing On The Moment

The double-gold victory of Filipino Olympian Carlos Yulo in the recently concluded Paris Olympics has hogged the national headline for days – bring honor...

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