BrandPlay, the country’s fastest-growing Integrated Marketing Communications agency specializing in brand and corporate reputation campaigns, is thrilled to announce its latest campaign, “#ARTRISING: The Next Wave of Filipino Visual Artists.” This ambitious initiative aims to showcase the talent and excellence of Filipino visual artists and reignite Filipinos’ appreciation and interest in Philippine art made by locals.
Art, by enabling people to feel, express, and appreciate, makes people human. It reflects their identity, culture, and history as individuals—artists of all sorts make this possible. In the Philippines, a new wave of visual artists is on the rise. From across the country, their artworks carry personal and cultural narratives that educate and resonate with all Filipinos. With this, the campaign seeks to put their creative works, processes, and journeys into the limelight, honoring their passion and hard work for giving pride to the country. Alongside this, the campaign is determined to provide an online platform for the public where they can discover new and promising Filipino visual artists who are shaping the local and global art scene.
BrandPlay’s Director Fritz Cruz shared his vision for the campaign: “Filipino visual artists showcase the artistic heritage of the Philippines and cultural identity of Filipinos through their art. With this campaign, we aim to make their artworks and personal narratives accessible to the public to enhance their visibility and kindle Filipinos’ appreciation for Philippine art, values, and culture. It’s high time we place the spotlight on rising Filipino artists and give them our utmost appreciation for their hard work and contributions to the evolving contemporary landscape of the Philippines.”
BrandPlay envisions a future where more Filipinos are supportive of Filipino artists and appreciative of the Philippine art that deepens our cultural literacy and reflects our identity as Filipinos. “#ARTRISING: The Next Wave of Filipino Visual Artists” aims to be a beacon of admiration, reminding everyone that the future of Philippine art is bright because the next generation of Filipino visual artists is carrying the legacy of those who paved the way.