(Second of two parts)
PR is perceived to be a soft function. But this perception is changing given the success stories of how this function is proving its worth as a growth enabler and a...
To capture the attention of Gen Z, PR professionals must leverage authenticity, transparency, and relatability. Dive into tailored strategies that align with their values today.
As brands navigate the needs of Millennials and Gen Z, exploring 7 PR strategies focused on authenticity and social values can lead to deeper consumer engagement and loyalty.
