In order to address lack of awareness on regional and provincial developments in the Philippines, PAGEONE developed and launched a campaign in 2019 that mainly uses digital channels such as online news portals and social media to disseminate regional news and development on a national level, giving birth to the campaign ‘Celebrating Regional Developments Through Region-based Websites.’
PAGEONE launched three region-based websites supported by corresponding social media channels that cater to the three major islands of the Philippines namely The Luzon Daily, The Visayas Journal and The Mindanao Life.
Since its launch, the campaign has been able to reach almost four (4) million Filipinos as of 2020, four times higher than the campaign’s original objective or reaching one (1) million Filipinos.
Due to the impactful results of the campaign, it won a total of two Anvil Awards from the Public Relations Society of the Philippines (PRSP) – winning at the 55th and 56th Anvil Awards.
Awards Won:
• Silver Anvil Award – 55th Anvil Awards
• Silver Anvil Award – 56th Anvil Awards – Public Relations Program – Digital Public Relations Program – Good Governance/Social Responsibility/Responsible Citizenship
Years Won:
2020, 2021