BrandPlay, the country’s fastest-growing Integrated Marketing Communications agency specializing in brand and corporate reputation campaigns, together with PAGEONE, the country’s leading public relations firm, and Simpol, PAGEONE Online Network’s flagship focusing on food and travel, announces the return of the most-awarded digital campaign, “Gulay vs. Goolai: Educating Homemakers About Alternative Sources of Nutrition.”
Initially launched in 2022, the primary objective of the campaign is to address the costs of food sources that increased during the pandemic and struggles of homemakers in providing good nutrition for their children. In a span of two months, it reached 123,408 people and accumulated 4,387 engagements through PAGEONE’s leading Facebook page and two other social media platforms handled by the agency.
In its return this year, the campaign takes a giant stride to address the original objective while supporting a greater cause on the global level in line with the Sustainable Development Goal 2 (Zero Hunger) and Goal 3 (Good Health and Well-being). Through social media, the campaign seeks to build a community of homemakers empowering other homemakers by letting them share their knowledge and techniques on how they provide nutrition to their kids without compromising their health or budget.
With this in mind, BrandPlay’s Director Fritz Cruz expressed his thoughts for the campaign: “The problems we sought to address two years ago are still prevalent today. The pandemic might be over but many Filipino homemakers continue to face challenges—rising inflation, natural disasters, and the current poverty threshold. What they need to know today is that they are not alone in this battle, that there is hope—and this is why we are here. This is our purpose and mission. Our previous campaign impacted many Filipino homemakers and we believe we can even go beyond this year. By supporting Sustainable Development Goals 2 and 3, we believe that individuals can enhance their quality of life by choosing affordable, nutritious foods that are recommended by homemakers themselves.”
In 2022, based on the Food Security Monitoring conducted by the World Food Programme (WFP) Philippines, one out of ten Filipino households are currently food insecure, or not consuming adequate diets. More than half of their monthly income is spent on food on average. With this, 56 percent of households said that they are most concerned about the increasing food prices.
Additionally, Chef Mike Tatung, the man behind Simpol, expressed his heart for causes like this and simple cooking: “In Simpol, we believe cooking must be like that, simple, especially when you pour your heart into it. As a Filipino chef, it brings me great joy that I could encourage Filipino homemakers to create a simple meal with alternative healthy and affordable ingredients for their kids and family. I am very empowered to build a community of resilient and thrifty Filipino homemakers through this collective movement, all the while supporting a great cause that will benefit millions of people.”
BrandPlay, PAGEONE, and Simpol invite everyone to support this initiative and share their low-cost food alternatives on online media platforms, in hopes of empowering Filipino homemakers and amplifying this pro-Filipino movement that began two years ago.