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Importance Of Words In Publicity Materials Engagement

In the digital age, the presence of words is commonly overlooked because individuals view photos and other visuals as more important in terms of engagement. Hence, it must be acknowledged that words still play...

Ensuring (Regulating?) Authentic Sustainability

In the evolving landscape of global commerce, sustainability has emerged as a beacon of hope for consumers yearning for products that align with their environmental and ethical values. We are not an exception to...

Looking Into The Presence Of AI In Content Marketing

In 2023, artificial intelligence, or AI, has become rampant in use as innovations in this technology continue to grow. Its expanding use is reflected in different business sectors, especially in content marketing. Based on...

Role Of Social Media For Web Traffic And Brand Exposure

In an era where the majority relies on or has a tendency to utilize the Internet, it's undeniable that one of its technological offshoots, namely social media, has gained extensive popularity among individuals due...

Utilizing AI For Media Monitoring And Analysis In Public Relations

Today's innovation is marked by the prominence of artificial intelligence (AI) and the expanding platforms on the internet. Consequently, there is an ongoing debate about whether AI can be beneficial for businesses or brands...