The global fashion industry is seeing a significant shift towards sustainability. More brands are increasingly adopting sustainable fashion through eco-friendly practices to minimize environmental impact and pro-mote ethical design and production. Sustainable fashion involves adopting...

In the age of heightened consumer vigilance aided by robust technology platforms, reputation management has become an important part of business and brand strategy. The rise of social media use, online reviews and expansive...

Brands are more at risk of reputational damage. Central to a brand’s identity is its brand image—a mental snapshot that resonates with customers, encapsulating everything from the brand’s mission to the emotional responses it...

In today's rapidly evolving digital world, effective PR is crucial for both businesses and individuals. Many have encountered good PR that attained success and maintained a good image to their clients. However, some have...