(Second of two parts) PR is perceived to be a soft function. But this perception is changing given the success stories of how this function is proving its worth as a growth enabler and a...

To capture the attention of Gen Z, PR professionals must leverage authenticity, transparency, and relatability. Dive into tailored strategies that align with their values today.

(First of two parts) It remains the case that a majority of CFOs and CEOs treat PR as an afterthought—a cost center rather than a value-contributor to the business’s performance. This results from its often-abstract character...

It is not uncommon in Filipino gatherings for guests to take home leftovers, a practice that has given rise to online memes, notably the term “sharon” that references a famous line from one of...

“Sustainability” has become a buzzword in corporate circles in the Philippines. It is not unusual to hear or read in the media companies, businesses, and brands trumpeting sustainability initiatives: from reducing plastic use to...

The Philippines faces a growing plastic waste crisis, underscoring the urgent need for massive systemic change. Latest data shows that the country is estimated to produce 60 billion plastic sachets a year, thereby exacerbating...