Silliman University Communication students gained firsthand insights into the fast-evolving world of Public Relations during an exclusive visit to PAGEONE Group. The session provided a deep dive into the industry’s dynamic landscape, with PAGEONE Chairman and CEO, Dr. Ron Jabal, APR, emphasizing the crucial role of reputation management.
As part of their study tour, the students visited leading media and PR agencies to explore career opportunities and gain practical industry knowledge. During their time at PAGEONE, Dr. Jabal shared the company’s expertise, milestones, and impact in the field, highlighting the strategic role of PR in reputation management, crisis communication, and storytelling.
“What we’re doing is reputation management—from beginning to end. We help our clients manage, protect, and recover their reputation. That’s why I always say this is one of the most powerful professions,” Dr. Jabal explained.
He also underscored the profound influence of PR in shaping narratives, stating, “When I transitioned from journalism to PR, I realized I wasn’t just chronicling history—I was influencing it. Public relations has the power to shape history, and in the hands of a skilled PR practitioner, it can be a force for positive change.”
The visit provided students with valuable insights into research-driven PR strategies. Dr. Jabal emphasized the importance of evidence-based decision-making in campaign development, stating, “We must understand that research leads to insights, and insights drive impactful campaigns.”
Students also engaged in an interactive Q&A session, posing thought-provoking questions about industry trends, career growth, and the evolving role of PR in the digital era. This exchange enriched their understanding of the profession and provided practical takeaways for their future careers.
Beyond learning, the visit also opened doors for internship opportunities at PAGEONE, allowing students to gain hands-on experience in real-world PR work.
PAGEONE Group remains committed to nurturing the next generation of communication professionals by sharing industry expertise and providing meaningful learning opportunities. The company looks forward to welcoming more students in the future, fostering a deeper understanding of PR and its transformative impact on society.
