Sustainable tourism is an approach to travel that prioritizes environmental, social, and economic considerations to ensure that tourism activities can endure over time without compromising the well-being of future generations. In the Philippines, a country...

Reputation is the cornerstone of an organization’s success. It can take years to build and seconds to crumble. In today’s interconnected world, where information travels at the speed of light, a company’s reputation is...

With the proliferation of social media accounts and online platforms that generate an enormous amount of information, some issues and problems are bound to happen. Sifting through the heaps of available information jostling for...

In modern corporate governance, the composition of a company’s board of directors (BOD) plays a pivotal role in determining its strategic direction, ethical standards, and ultimately, its success or failure in the market. Traditionally,...

In recent years, the term “virtue signaling” has infiltrated public discourse, reflecting a phenomenon where individuals or organizations proclaim their commitment to certain values, often without substantial action. As we navigate the complexities of...

In recent years, public relations has worked diligently to enhance the visibility of brands and companies among their target audience. As a new year unfolds, it presents a fresh challenge for public relations agencies...