In the ever-evolving landscape of modern business, the adage “people are your most valuable asset” has transformed from a truism to a strategic imperative. As companies navigate dynamic challenges, the role of employee engagement...
In an era characterized by the omnipresence of technology, which has transcended its role as a mere tool to become a driving force of unprecedented change, the imperative for organizations to undergo digital transformation...
There has been a lot of buzz about artificial intelligence (AI) and its potential impact to everyday lives. While some quarters see some sinister implication to its application and use, there is a lot,...
Over the past few decades, women’s participation and leadership in corporate boardrooms have been steadily gaining momentum across the globe. Gender equality and women empowerment remain central in the agenda of many organizations around...
Countries place a lot of importance and resources in rebranding initiatives given the windfall that can happen once these initiatives bear fruits. Some benefits of any country rebranding may include the following:
• Increased investment:...
The unveiling of the “enhanced” tourism campaign slogan – “Love the Philippines” and the recent announcement of the country’s brand anchored on the tagline “We Give the World Our Best – The Philippines” have...