In a world of constant digital evolution and dedication in shaping the public’s perception, public relations still plays a vital role in establishing trust and maintaining the reputation of brands. However, in a space where...

Given the importance of sustainability in the conduct of today’s business and the adoption of ESG (environmental, social, and governance) principles aimed at encouraging organizations to consider the wider impact of their operations to...

In the dynamic landscape of corporate reputation management, the concept of rebranding stands out as a powerful tool for companies looking to reshape their public image. The practice of rebranding involves making strategic changes...

The global fashion industry is seeing a significant shift towards sustainability. More brands are increasingly adopting sustainable fashion through eco-friendly practices to minimize environmental impact and pro-mote ethical design and production. Sustainable fashion involves adopting...

In the age of heightened consumer vigilance aided by robust technology platforms, reputation management has become an important part of business and brand strategy. The rise of social media use, online reviews and expansive...

Brands are more at risk of reputational damage. Central to a brand’s identity is its brand image—a mental snapshot that resonates with customers, encapsulating everything from the brand’s mission to the emotional responses it...