BrandPlay, the country’s fastest-growing Integrated Marketing Communications agency specializing in brand and corporate reputation campaigns, announces the launch of its latest campaign, “Ang Idol Kong STEM.” This campaign aims to inspire Filipino youth to pursue careers in Science, Technology, Engineering, and Mathematics (STEM) by highlighting the achievements and contributions of role models within these fields.
Despite global demand for skilled professionals in science, technology, engineering, and mathematics, the Philippines faces a persistent shortage of graduates in these fields. According to the Philippine Business for Education (PBEd), less than 20% of Filipino college graduates pursue STEM-related courses. Many students view STEM as intimidating or irrelevant to their daily lives, leading them to pursue other paths.
“Ang Idol Kong STEM” campaign seeks to shift this mindset by showcasing inspiring figures in STEM who have made significant contributions to the Philippines and the global community. By providing relatable role models, BrandPlay hopes to encourage students to explore their potential in STEM, reinforcing that these fields offer exciting, innovative, and impactful career opportunities.
The campaign will highlight a diverse range of Filipino STEM professionals—from scientists and engineers to tech innovators and mathematicians—who have achieved remarkable success both locally and internationally. These individuals serve as examples of how Filipinos can thrive in the STEM landscape, showing the youth that STEM is accessible to anyone with passion and curiosity.
Fritz Cruz, BrandPlay’s Director, explained the importance of the campaign:
“STEM is the future. It drives innovation, solves real-world problems, and pushes society forward. Through the ‘Ang Idol Kong STEM’ campaign, we want to show young Filipinos that they can be part of this future. By highlighting role models, we hope to inspire the next generation to pursue STEM careers and make a meaningful impact on both the Philippines and the world.”
“Ang Idol Kong STEM” campaign is also aligned with the Philippines’ economic goals. The Department of Science and Technology (DOST) and other government agencies have emphasized the need for more STEM professionals to help the country compete globally. From climate change mitigation and infrastructure development to digital transformation and healthcare innovations, STEM plays a vital role in addressing the Philippines’ most pressing challenges.
Through the “Ang Idol Kong STEM” campaign, BrandPlay is contributing to the long-term goal of building a more STEM-capable workforce. This campaign aspires to inspire the youth to innovate, create, and lead the Philippines into a brighter, more technologically advanced future.