In recent years, the term “virtue signaling” has infiltrated public discourse, reflecting a phenomenon where individuals or organizations proclaim their commitment to certain values, often without substantial action. As we navigate the complexities of...

In recent years, public relations has worked diligently to enhance the visibility of brands and companies among their target audience. As a new year unfolds, it presents a fresh challenge for public relations agencies...

In today’s digital age, reputation management is an indispensable aspect of public relations and communication management. The emergence of generative artificial intelligence (AI) has revolutionized the way organizations handle their reputation in both positive...

Sustainability is no longer a mere buzzword but an indispensable guiding principle steering global practices toward a more ecologically conscious future. From innovative technologies to community-driven initiatives, the world is witnessing a remarkable surge in...

In today’s dynamic and unpredictable business environment, organizational resiliency has become a key differentiator for success. Resilient organizations possess the ability to adapt, withstand disruptions, and emerge stronger from adversity. A crucial element in...

Green financing has become a potent instrument for funding projects that are both commercially and environmentally sustainable in an era marked by rising environmental consciousness and vigilance. The Philippines is slowly embracing green finance...