Chairman's Desk

The Essential Role Of CEOs In Reputation Management

Reputation is the cornerstone of an organization’s success. It can take years to build and seconds to crumble. In today’s interconnected world, where information travels at the speed of light, a company’s reputation is...

PR Ethics In The Age Of Disinformation

With the proliferation of social media accounts and online platforms that generate an enormous amount of information, some issues and problems are bound to happen. Sifting through the heaps of available information jostling for...

The Need For Reputation Experts In Corporate Boards

In modern corporate governance, the composition of a company’s board of directors (BOD) plays a pivotal role in determining its strategic direction, ethical standards, and ultimately, its success or failure in the market. Traditionally,...

Are You Guilty Of Virtue Signaling?

In recent years, the term “virtue signaling” has infiltrated public discourse, reflecting a phenomenon where individuals or organizations proclaim their commitment to certain values, often without substantial action. As we navigate the complexities of...

PR Priorities For 2024

In recent years, public relations has worked diligently to enhance the visibility of brands and companies among their target audience. As a new year unfolds, it presents a fresh challenge for public relations agencies...

Generative AI And Reputation Management

In today’s digital age, reputation management is an indispensable aspect of public relations and communication management. The emergence of generative artificial intelligence (AI) has revolutionized the way organizations handle their reputation in both positive...

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