In an era where everyone is a media creator and everybody thinks they are storytellers, one can easily think barriers to reach consumers are much, much lower these days. In fact, not a few...

Given the exponential expansion of interconnectivity and mobility that is defining and reshaping Filipino consumers, public relations (PR) professionals are always in a dilemma on how to meet the demand of realities and of...

ARE we really living in a post-truth world? Are people, really, less influenced by facts in shaping their opinions? Does emotional appeal with disregard for verification influence them more? Many pundits believe; indeed, we are living...

In the face of a looming energy crisis which threatens to stunt economic growth that is being experienced by the country, everybody is in a dizzying frenzy to find a solution to a ...