More and more companies are seeing a clear connection between social progress and business success. Not a day passes without hearing companies trumpet their triple-bottom approach to conducting business. These stories are being chronicled...
With stakeholders demanding more transparency and accountability from brands and businesses, it has become imperative for organizations to develop and implement strategic sustainability communication plans.
Today, sustainability communication is no longer just a compliance exercise...
Scholars and practitioners continue to grapple with the concept, issue and practice of reputation management. Many have questioned whether it is important in organizations whose primary goal is a healthy bottom line.
During my past...
WHY does corporate reputation matter?
Organizations and businesses with strong positive reputation attract the best talent. When they are perceived to provide more value, they have more rooms to charge for a premium. Their customers...
THE global health crisis brought about by Covid-19 has moved people to think B.C. is actually Before Covid and A.C. is After Covid. The impact is so huge that all facets of human...
With the COVID-19 pandemic still raging around the world, consumers are faced with a number of unknowns, uncertainty and a general feeling of lack of control over their precarious and risky situations. Thus, in...
