We love to talk. We raise our voices to be heard. We put out information with a fervent hope that it rises above the noise—above our competitors, even industry peers. One major metric public...

We are all born and reborn to and by the internet. We are now facing and feeling the mind-boggling experiences and lifestyles that are being shaped by an assemblage of technologies that blur the...

In an era where everyone is a media creator and everybody thinks they are storytellers, one can easily think barriers to reach consumers are much, much lower these days. In fact, not a few...

Given the exponential expansion of interconnectivity and mobility that is defining and reshaping Filipino consumers, public relations (PR) professionals are always in a dilemma on how to meet the demand of realities and of...

ARE we really living in a post-truth world? Are people, really, less influenced by facts in shaping their opinions? Does emotional appeal with disregard for verification influence them more? Many pundits believe; indeed, we are living...

In the face of a looming energy crisis which threatens to stunt economic growth that is being experienced by the country, everybody is in a dizzying frenzy to find a solution to a ...