(Second of two parts)
PR is perceived to be a soft function. But this perception is changing given the success stories of how this function is proving its worth as a growth enabler and a...
To capture the attention of Gen Z, PR professionals must leverage authenticity, transparency, and relatability. Dive into tailored strategies that align with their values today.
(First of two parts)
It remains the case that a majority of CFOs and CEOs treat PR as an afterthought—a cost center rather than a value-contributor to the business’s performance.
This results from its often-abstract character...
