(First of two parts) It remains the case that a majority of CFOs and CEOs treat PR as an afterthought—a cost center rather than a value-contributor to the business’s performance. This results from its often-abstract character...

It is not uncommon in Filipino gatherings for guests to take home leftovers, a practice that has given rise to online memes, notably the term “sharon” that references a famous line from one of...

“Sustainability” has become a buzzword in corporate circles in the Philippines. It is not unusual to hear or read in the media companies, businesses, and brands trumpeting sustainability initiatives: from reducing plastic use to...

The Philippines faces a growing plastic waste crisis, underscoring the urgent need for massive systemic change. Latest data shows that the country is estimated to produce 60 billion plastic sachets a year, thereby exacerbating...

The future of PR is here! As brand reputation takes center stage, organizations must prioritize privacy and leverage technology to effectively manage their online presence and navigate crises.

In a rapidly changing world, public relations and reputation management are at the forefront of challenges and opportunities offered by technological advancements, shifting expectations from consumers and social and political changes. In Southeast Asia...