Chairman's Desk

Keeping It Clean: Self-Regulation In The Advertising Industry

Advertising plays a crucial role in shaping consumer behavior, shopping habits and even cultural trends. Evidently, it wields significant influence over public opinion. Because of this power, it has become imperative for the advertising...

Mindful Consumption: A Closer Look At SM’s Green Retail Initiative

The retail industry, once equated with consumption and unabated waste, is experiencing significant transformation. Today, there is a growing consciousness among vigilant consumers about the industry’s environmental impact and social responsibility. As observed in...

Breaking Down Barriers: The Need For Open-Access Data Transmission In The Philippines

The digital age has irrevocably transformed societies, economies, and individual lives around the world. At the core of this revolution lies the unhindered flow of data, a vital artery nourishing innovation, commerce, and communication....

When Sorry Isn’t Enough: An Ode To Apology

In the tumultuous landscape of crisis management, the apology press statement has emerged as a double-edged sword. When wielded with sincerity and efficacy, it can be a potent tool for damage control and restoration...

Every Day Is Sustainability Day: The New Normal For Retail Business

The retail landscape, once dominated by an incessant focus on maximizing profit margins, is undergoing a necessary shift. Consumers are increasingly demanding sustainable practices from the brands they support, and environmental consciousness is no...

6 Strategies For Building A Sustainable PR Strategy For Long-Term Brand Reputation

For a brand to be able to grow and attain its success, a strong brand reputation plays a pivotal role in any business. Having established a good reputation doesn’t only apply in building trust...

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