The future of PR is here! As brand reputation takes center stage, organizations must prioritize privacy and leverage technology to effectively manage their online presence and navigate crises.
In a rapidly changing world, public relations and reputation management are at the forefront of challenges and opportunities offered by technological advancements, shifting expectations from consumers and social and political changes. In Southeast Asia...
Donald Trump’s re-election against the backdrop of a record marred by criminal allegations and accusations of immorality can speak volumes for the powerful strategies and the messaging capacity to resonate with certain segments of...
The Boston Consulting Group (BCG)’s latest research, “The Filipino Dream,” paints an inspiring picture of what gets Filipinos going: the aspirational dream of financial security in health emergencies and entrepreneurial passion. These dreams manifest...
A cursory review of current talk on sustainability in the Philippines is largely focused on initiatives of organizations to adhere and embrace environmental, social, and governance (ESG) principles and their valiant efforts to align...
Social media has become one of the most important tools in brand building and reputation management – transforming this platform from being used only for casual interactions into becoming a critical tool for business...
