Ideas

Our team of seasoned PR professionals is sharing their collective insights into the current landscape of public relations, offering valuable perspectives on prevailing trends, and providing thoughtful projections regarding the future of the PR industry. Through our expertise and experience, we aim to keep you well-informed about the dynamic world of PR, helping you navigate its ever-evolving landscape and make informed decisions for your PR strategies.

Vonj Tingson

Importance Of Words In Publicity Materials Engagement

In the digital age, the presence of words is commonly overlooked because individuals view photos and other visuals as more important in terms of...

Chairman's Desk

Global Ideas, Local Impact: What The Philippines Can Learn From International Sustainability Laws — 2

See what's new in my latest release!

Chairman's Desk

A Green Agenda For The New Congress: 10 Laws The Philippines Must Enact Now

Curious about what's the latest? Read my new story!

Chairman's Desk

Critique Culture And Reputation

Prepare for thrills and excitement in my latest story!

Chairman's Desk

Crypto Regulation May Be SEC Chief’s Biggest Legacy

Don't miss out on my newest story!

Chairman's Desk

The Papacy And The Power Of Reputation

Curious about what's the latest? Read my new story!

Chairman's Desk

Aligning Brands With What Matters To People: The Need For Cultural Fluency

Get ready to dive into my latest update!

Chairman's Desk

Behind Closed Doors

Unveiling something fresh just for you!

Chairman's Desk

Flight Plan For The Future: Charting A Sustainable Course For The Airline Industry

Exciting news awaits you in this latest story!

Chairman's Desk

SM Store’s Quiet Revolution: Sustainability Through Social Good

Are you prepared for some exciting news?

Chairman's Desk

Will AI Fly In The Philippines?

Ready to be excited? Read my latest story!

Chairman's Desk

Balancing Sustainability And Affordability In The Philippine Transit System

Don't miss out on my newest story!

Chairman's Desk

Making Sustainability Second Nature

Are you ready for this? Read my latest story!

Chairman's Desk

Elevating Sustainability In Corporate Boards

Don't be left behind! Read my latest story!

Chairman's Desk

Harnessing Sikolohiyang Pilipino In PR

Are you ready to be excited? Read my new story!

Chairman's Desk

Why CFOs And CEOs See PR As A Cost Center – And How To Change That Perception

(Second of two parts) PR is perceived to be a soft function. But this perception is changing given the success stories of how this function...

Chairman's Desk

PR Strategies Perfect For The Youth Market

To capture the attention of Gen Z, PR professionals must leverage authenticity, transparency, and relatability. Dive into tailored strategies that align with their values today.

#TheNextWave

Improving Public Relations Efficiency Through AI Automation

The future of public relations lies in harnessing AI to produce engaging content and maintain brand reputation through real-time analysis.

Ideas

7 PR Tactics For Engaging Millennials And Gen Z Audiences

As brands navigate the needs of Millennials and Gen Z, exploring 7 PR strategies focused on authenticity and social values can lead to deeper consumer engagement and loyalty.

Chairman's Desk

Why CFOs And CEOs See PR As A Cost Center–And How To Change That Perception

(First of two parts) It remains the case that a majority of CFOs and CEOs treat PR as an afterthought—a cost center rather than a...

Chairman's Desk

‘To Sharon,’ From A Cultural Perspective

It is not uncommon in Filipino gatherings for guests to take home leftovers, a practice that has given rise to online memes, notably the...

Chairman's Desk

Beyond The Basics: Overlooked Sustainability Issues In Philippine Business

“Sustainability” has become a buzzword in corporate circles in the Philippines. It is not unusual to hear or read in the media companies, businesses,...

Chairman's Desk

Toward A Sustainable Future: Public-Private Collaboration For A Circular Economy

The Philippines faces a growing plastic waste crisis, underscoring the urgent need for massive systemic change. Latest data shows that the country is estimated...

Chairman's Desk

Future Of PR: Key Trends Shaping Brand Reputation Management

The future of PR is here! As brand reputation takes center stage, organizations must prioritize privacy and leverage technology to effectively manage their online presence and navigate crises.

Chairman's Desk

Authenticity, Advocacy And AI: The Next Chapter Of PR

In a rapidly changing world, public relations and reputation management are at the forefront of challenges and opportunities offered by technological advancements, shifting expectations...

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