Spreading Like Wildfyre: Reaching Consumers Through Blogs

Wildfyre is a community for start-up bloggers PAGEONE created in 2019. It aims to provide assistance to start-up bloggers in the Philippines in their journey as content creators by providing technical assistance in launching and maintaining one of the most important platforms in their career as a blogger – website.

On top of providing technical assistance, PAGEONE also provides seminars and workshops among Wildfyre community members which covers the topics of social media, content creation and personality development.

Since its launch in 2019, PAGEONE was able to sign up more than 100 start-up bloggers in the Philippines which include region-based bloggers who are located in major provinces in the country. PAGEONE was also successful in terms of engaging its blogger members by conducting various workshops, and seminars that are designed to help them develop their skills as content creators.

Due to the success of the campaign, WIldfyre has received a total of four (4) Anvil Awards from the Public Relations Society of the Philippines (PRSP) in a span of two (2) years.

On top of the recognitions the campaign received, it also provided PAGEONE a new business opportunity for PAGEONE as brands and agencies tap Wildfyre to disseminate news and stories reaching Filipino audience on a national level.

Awards Won:

• Silver Anvil Award – 55th Anvil Awards – Public Relations Program – Public Relations Program on a Sustained Basis – Entrepreneurship/Job Generation/SME
• Silver Anvil Award – 55th Anvil Awards – Public Relations Tool – Multimedia/Digital Tool – Website/Blog
• Silver Anvil Award – 56th Anvil Awards – Public Relations Tool – Multimedia/Digital Tool – Website/Blog
• Silver Anvil Award – 56th Anvil Awards – Public Relations Program – Public Relations Program Directed at Specific Stakeholders – Communities

Years Won:

2020, 2021

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