Universal Robina Corporation’s Sagana Sustansya: Addressing hidden hunger among children

Child undernutrition continues to be a grave healthcare concern in the Philippines. According to the National Nutrition Survey in 2015 by the Food and Nutrition Research Institute (FNRI), childhood wasting continues to affect an estimated seven percent of children under the age of five.

Universal Robina Corporation (URC), cognizant of its expertise as a leading Filipino food and beverage manufacturer, sought to develop a solution to help address this problem. With its CSR initiative dubbed Sagana Sustansya, an innovative food

additive made of nutritious vegetables was developed to enhance existing school-
based feeding programs of the Department of Education (DepEd).

The initiative was able to benefit 191 undernourished public school students in URC’s communities of operation, effectively improving the nutritional status of 157 program participants—representing an impressive 92 percent success rate of the intervention, as well as attaining 65 increase in knowledge and awareness on undernutrition among parents and teachers.

Comments

comments

More Stories

Reputation Is Not Insurance. It Is Capital.

Reputation functions like a reserve, strengthened by consistency and weakened by neglect, only becoming critical when pressure begins to mount.

When Global Uncertainty Meets The Shopping Cart

Unveiling something fresh just for you!

When Publicity Stopped Being Proof Of Reputation Strength

Trust was once measured by media coverage, but evolving stakeholder expectations now reveal deeper gaps between what organizations say and what people actually experience.

From Narrative To Infrastructure: How Reputation Management Evolved In The Last 10 Years

Digital platforms have transformed reputation into a real-time reflection of performance, where stakeholder feedback and engagement directly influence public perception.

Heart Evangelista And The Art Of Reputational Decoupling

Experience something fresh with my latest story!

The Busy Trap: Why Employees Look Productive Without Being Productive

A peer-reviewed study found that managers form automatic judgments about employee dependability and commitment based solely on physical presence — with no awareness that they are doing it. The busy trap is built into how organizations see people.

When Communication Becomes Legitimacy: Habermas And The Burden Of Being Heard

Jürgen Habermas offers a lens where trust is built not through repetition, but through the consistent validation of truth, sincerity, and clarity in every message.

Philippine PR Leader To Join Global Communication Summit In Cameroon

A Philippine communication leader will join global experts at the Central Africa Communicators Forum 2026 in Cameroon to discuss reputation, governance, and the evolving role of public relations.