Campaigns

Helping Farmers Plant and Reap Success With URC’s Sustainable Potato Program

Cognizant of its resources and expertise as a leading Filipino food manufacturer, Universal Robina Corporation (URC) developed a Sustainable Potato Program as a CSR initiative in capacity building for local potato farmers. This is to help them meet nationwide demand for table potatoes while at the same time help improve their livelihood.

The main strategy of the program is to identify a more resilient and high-yield potato variety that is suited to the Philippine climate and agricultural conditions. Through close partnership with the Department of Agriculture (DA), URC imported and distributed a total of 135 metric tons (MT) of free seeds of Granola potato variety from Canada to more than 200 farmer beneficiaries in eight potato farming cooperatives in key provinces and regions of Benguet, Cordillera, Bukidnon and Davao.

This new type of potato crop has enabled the farmer-beneficiaries to consistently double their harvest and potentially increase their profit margins.

Comments

comments

More Stories

Chairman's Desk

The Death Of Public Relations As We Know It

Ron Jabal - 0
When trust erodes, the consequences extend far beyond messaging to investment, regulation, talent, customer loyalty, and institutional legitimacy.
Read more
Chairman's Desk

What Keeps CEOs Awake At Night Has Changed

Ron Jabal - 0
Reputation is no longer a communications concern alone, but an enterprise issue shaped by technology, stakeholders, governance, and institutional behavior.
Read more
Chairman's Desk

An Attempt To Measure Servant Leadership

Ron Jabal - 0
Servant leadership becomes more meaningful when leaders are evaluated through observable conduct rather than reputation, rhetoric, or self-description.
Read more
Chairman's Desk

The Cost Of Confidence

Ron Jabal - 0
The BSP’s latest publication shows that resilience depends less on crisis response than on the capital, liquidity, and credibility accumulated beforehand.
Read more
BusinessWorld.com

Why The Philippines Could Become ASEAN’s Reputation Management Hub

PAGEONE GROUP - 0
The Philippines’ trust expertise may be its next underrated export, shaped by communicators trained in complexity, crisis, and stakeholder engagement.
Read more
BusinessWorld.com

Ten Forces That Will Reshape Reputation Management By 2030

PAGEONE GROUP - 0
The RMAP Outlook Report shows how technology, governance, culture, sustainability, and stakeholder behavior are reshaping the future of organizational trust.
Read more
Spotlight

RMAP Welcomes PRCA’s New Definition Of Public Relations, Calls For Next Global Evolution Centered On Legitimacy And Reputation Capital

PAGEONE GROUP - 0
RMAP’s perspective challenges organizations to manage reputation with the same discipline applied to financial, human, and intellectual capital.
Read more
BusinessWorld.com

The End Of Public Relations As We Know It

PAGEONE GROUP - 0
Reputation has become a boardroom concern because trust now influences investment, talent, regulation, resilience, and long-term organizational performance.
Read more

Let's talk.

Ready to collaborate? Our ambitious and highly driven team of professionals would love to talk to you on how we can help you and your team create brand love.

+63917.311.8005

vonj.tingson@pageone.ph

© 2020, PAGEONE Group