Ideas

Newsjacking: Capitalizing On The Moment

The double-gold victory of Filipino Olympian Carlos Yulo in the recently concluded Paris Olympics has hogged the national headline for days – bring honor to the country that remains hungry for global recognition in...

Shifts And Turns: The Imperatives For Philippine Businesses

THE global business landscape has been dramatically reshaped by a series of unprecedented challenges. The coronavirus disease 2019 (COVID-19) pandemic served as a major catalyst, accelerating trends that were already in motion while introducing...

Keeping It Clean: Self-Regulation In The Advertising Industry

Advertising plays a crucial role in shaping consumer behavior, shopping habits and even cultural trends. Evidently, it wields significant influence over public opinion. Because of this power, it has become imperative for the advertising...

Mindful Consumption: A Closer Look At SM’s Green Retail Initiative

The retail industry, once equated with consumption and unabated waste, is experiencing significant transformation. Today, there is a growing consciousness among vigilant consumers about the industry’s environmental impact and social responsibility. As observed in...

Breaking Down Barriers: The Need For Open-Access Data Transmission In The Philippines

The digital age has irrevocably transformed societies, economies, and individual lives around the world. At the core of this revolution lies the unhindered flow of data, a vital artery nourishing innovation, commerce, and communication....

When Sorry Isn’t Enough: An Ode To Apology

In the tumultuous landscape of crisis management, the apology press statement has emerged as a double-edged sword. When wielded with sincerity and efficacy, it can be a potent tool for damage control and restoration...
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