(Second of two parts) PR is perceived to be a soft function. But this perception is changing given the success stories of how this function is proving its worth as a growth enabler and a...

To capture the attention of Gen Z, PR professionals must leverage authenticity, transparency, and relatability. Dive into tailored strategies that align with their values today.

The future of public relations lies in harnessing AI to produce engaging content and maintain brand reputation through real-time analysis.

As brands navigate the needs of Millennials and Gen Z, exploring 7 PR strategies focused on authenticity and social values can lead to deeper consumer engagement and loyalty.

(First of two parts) It remains the case that a majority of CFOs and CEOs treat PR as an afterthought—a cost center rather than a value-contributor to the business’s performance. This results from its often-abstract character...

It is not uncommon in Filipino gatherings for guests to take home leftovers, a practice that has given rise to online memes, notably the term “sharon” that references a famous line from one of...