BRANDPLAY, one of the agencies in PageOne Group, was named Agency of the Year at the 61st Anvil Awards of the Public Relations Society of the Philippines, after winning a total of 26 trophies across multiple categories.
More than 620 entries were submitted by agencies, corporations, nongovernment organizations and institutions nationwide, with fewer than 200 awards ultimately conferred.
Brandplay is the agency on record of several leading local and multinational companies and has also serviced clients outside the Philippines.
Brandplay’s major award-winning campaigns highlight the agency’s versatility in working across education, corporate social responsibility, and advocacy, while maintaining the same level of strategic discipline and creative excellence.
Brandplay senior director and agency head Fritz Cruz said the Agency of the Year (AOY) recognition reflects the collective effort of its people and partners.
“Winning AOY affirms our belief that great communications work starts with strategy, discipline, and respect for the audience. We are grateful for the partnerships that allowed us to create work that is not only creative, but meaningful and effective,” he said.
“Brandplay’s Agency of the Year win is demonstrates what happens when talent, clear thinking, and values driven leadership come together. Each agency in the network is encouraged to lead in its own space, and Brandplay’s performance this year shows the strength of that model,” PageOne Group President Vonj Tingson said.