Case Studies

Going Beyond Financial Inclusivity

GCash for Good is a feature in the GCash mobile wallet aimed at engaging and empowering public to help non-government organizations (NGOs) raise funds while raising awareness and educating stakeholders about their various social causes and campaigns.

Mynt, the operating company of GCash, has successfully launched the GCash for Good platform with an initial set of 35 NGOs with 65 NGOs currently undergoing accreditation.

Engagement among GCash user also showed promise with 740,000 users donating through GCash for Good platform, resulting in 6.5 % increase in donations among NGOs in 2019.

GCash also recorded significant results in generating awareness for the garnering
98.5 Million PR Value coverage from various publications.

Comments

comments

More Stories

Spotlight

Reputation Is Not Insurance. It Is Capital.

Toteng Tanglao - 0
Reputation functions like a reserve, strengthened by consistency and weakened by neglect, only becoming critical when pressure begins to mount.
Read more
Chairman's Desk

When Global Uncertainty Meets The Shopping Cart

Ron Jabal - 0
Unveiling something fresh just for you!
Read more
Spotlight

When Publicity Stopped Being Proof Of Reputation Strength

Louie Sebastian - 0
Trust was once measured by media coverage, but evolving stakeholder expectations now reveal deeper gaps between what organizations say and what people actually experience.
Read more
Spotlight

From Narrative To Infrastructure: How Reputation Management Evolved In The Last 10 Years

Ron Jabal - 0
Digital platforms have transformed reputation into a real-time reflection of performance, where stakeholder feedback and engagement directly influence public perception.
Read more
Chairman's Desk

Heart Evangelista And The Art Of Reputational Decoupling

Ron Jabal - 0
Experience something fresh with my latest story!
Read more
Journals To Boardrooms

The Busy Trap: Why Employees Look Productive Without Being Productive

Vonj Tingson - 0
A peer-reviewed study found that managers form automatic judgments about employee dependability and commitment based solely on physical presence — with no awareness that they are doing it. The busy trap is built into how organizations see people.
Read more
Brand Review

When Communication Becomes Legitimacy: Habermas And The Burden Of Being Heard

Ron Jabal - 0
Jürgen Habermas offers a lens where trust is built not through repetition, but through the consistent validation of truth, sincerity, and clarity in every message.
Read more
News

Philippine PR Leader To Join Global Communication Summit In Cameroon

PAGEONE GROUP - 0
A Philippine communication leader will join global experts at the Central Africa Communicators Forum 2026 in Cameroon to discuss reputation, governance, and the evolving role of public relations.
Read more

Let's talk.

Ready to collaborate? Our ambitious and highly driven team of professionals would love to talk to you on how we can help you and your team create brand love.

+63917.311.8005

vonj.tingson@pageone.ph

© 2020, PAGEONE Group