Chairman's Desk

‘To Sharon,’ From A Cultural Perspective

It is not uncommon in Filipino gatherings for guests to take home leftovers, a practice that has given rise to online memes, notably the term “sharon” that references a famous line from one of...

Beyond The Basics: Overlooked Sustainability Issues In Philippine Business

“Sustainability” has become a buzzword in corporate circles in the Philippines. It is not unusual to hear or read in the media companies, businesses, and brands trumpeting sustainability initiatives: from reducing plastic use to...

Toward A Sustainable Future: Public-Private Collaboration For A Circular Economy

The Philippines faces a growing plastic waste crisis, underscoring the urgent need for massive systemic change. Latest data shows that the country is estimated to produce 60 billion plastic sachets a year, thereby exacerbating...

Future Of PR: Key Trends Shaping Brand Reputation Management

The future of PR is here! As brand reputation takes center stage, organizations must prioritize privacy and leverage technology to effectively manage their online presence and navigate crises.

Authenticity, Advocacy And AI: The Next Chapter Of PR

In a rapidly changing world, public relations and reputation management are at the forefront of challenges and opportunities offered by technological advancements, shifting expectations from consumers and social and political changes. In Southeast Asia...

Explaining Trump, Duterte And Marcos

Donald Trump’s re-election against the backdrop of a record marred by criminal allegations and accusations of immorality can speak volumes for the powerful strategies and the messaging capacity to resonate with certain segments of...

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