Countries place a lot of importance and resources in rebranding initiatives given the windfall that can happen once these initiatives bear fruits. Some benefits of any country rebranding may include the following: • Increased investment:...

The unveiling of the “enhanced” tourism campaign slogan – “Love the Philippines” and the recent announcement of the country’s brand anchored on the tagline “We Give the World Our Best – The Philippines” have...

The Philippines is a country with a growing population and a rapidly developing economy. As the country continues to grow, there is a growing need for sustainable buildings and infrastructure. Sustainable buildings and infrastructure...

One facet of the constantly changing field of digital marketing has become a sought-after objective for both brands and marketers: generating buzz through social media campaigns. The term "viral" has taken on a new...

In the post pandemic world, there is an increased pressure, drive, and public call for organizations to be more proactive in their environmental, social, and governance (ESG) initiatives. Evidently, ESG factors encompass a wide...

There has been a lot of talk about a more sustainable future in the Philippines. Policies have been developed by the government to ensure sustainability in resource management. The private sector has also taken...