As brands navigate the needs of Millennials and Gen Z, exploring 7 PR strategies focused on authenticity and social values can lead to deeper consumer engagement and loyalty.

(First of two parts) It remains the case that a majority of CFOs and CEOs treat PR as an afterthought—a cost center rather than a value-contributor to the business’s performance. This results from its often-abstract character...

It is not uncommon in Filipino gatherings for guests to take home leftovers, a practice that has given rise to online memes, notably the term “sharon” that references a famous line from one of...

“Sustainability” has become a buzzword in corporate circles in the Philippines. It is not unusual to hear or read in the media companies, businesses, and brands trumpeting sustainability initiatives: from reducing plastic use to...

The Philippines faces a growing plastic waste crisis, underscoring the urgent need for massive systemic change. Latest data shows that the country is estimated to produce 60 billion plastic sachets a year, thereby exacerbating...

The future of PR is here! As brand reputation takes center stage, organizations must prioritize privacy and leverage technology to effectively manage their online presence and navigate crises.