Today's innovation is marked by the prominence of artificial intelligence (AI) and the expanding platforms on the internet. Consequently, there is an ongoing debate about whether AI can be beneficial for businesses or brands...

Sustainable tourism is an approach to travel that prioritizes environmental, social, and economic considerations to ensure that tourism activities can endure over time without compromising the well-being of future generations. In the Philippines, a country...

Reputation is the cornerstone of an organization’s success. It can take years to build and seconds to crumble. In today’s interconnected world, where information travels at the speed of light, a company’s reputation is...

With the proliferation of social media accounts and online platforms that generate an enormous amount of information, some issues and problems are bound to happen. Sifting through the heaps of available information jostling for...

In the wake of the emergence of social media and various online platforms, numerous individuals and companies have utilized these channels to convey diverse viewpoints and objectives to a broad audience. Consequently, it has...

In the current era, with the prevalence of automation and technological advancements, the majority of brands and companies opt for online marketing. Consequently, transitioning to the Internet poses a significant challenge, given that many...