In the rapidly evolving landscape of digital publishing, where algorithms, automation, and artificial intelligence are reshaping the way content is created and distributed, a pertinent question arises: Do we still need humans in the...

Over the past few decades, women’s participation and leadership in corporate boardrooms have been steadily gaining momentum across the globe. Gender equality and women empowerment remain central in the agenda of many organizations around...

Countries place a lot of importance and resources in rebranding initiatives given the windfall that can happen once these initiatives bear fruits. Some benefits of any country rebranding may include the following: • Increased investment:...

The unveiling of the “enhanced” tourism campaign slogan – “Love the Philippines” and the recent announcement of the country’s brand anchored on the tagline “We Give the World Our Best – The Philippines” have...

The Philippines is a country with a growing population and a rapidly developing economy. As the country continues to grow, there is a growing need for sustainable buildings and infrastructure. Sustainable buildings and infrastructure...

One facet of the constantly changing field of digital marketing has become a sought-after objective for both brands and marketers: generating buzz through social media campaigns. The term "viral" has taken on a new...